E-commerce usage in Estonia was more common among women. In 2024, over ** percent of female internet users ordered goods or services online in the past 12 months. To compare, in 2010, about ** percent of men and women in Estonia had purchased online in the past 12 months.
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Statistics Estonia. (September 16, 2024). Share of e-commerce users among internet users in Estonia from 2010 to 2024, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/429807/estonia-e-commerce-reach-by-gender/
Statistics Estonia. "Share of e-commerce users among internet users in Estonia from 2010 to 2024, by gender." Chart. September 16, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/429807/estonia-e-commerce-reach-by-gender/
Statistics Estonia. (2024). Share of e-commerce users among internet users in Estonia from 2010 to 2024, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/429807/estonia-e-commerce-reach-by-gender/
Statistics Estonia. "Share of E-commerce Users among Internet Users in Estonia from 2010 to 2024, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Sep 2024, /statistics/429807/estonia-e-commerce-reach-by-gender/
Statistics Estonia, Share of e-commerce users among internet users in Estonia from 2010 to 2024, by gender ÌÇÐÄÆƽâ°æ, /statistics/429807/estonia-e-commerce-reach-by-gender/ (last visited July 23, 2026)
Share of e-commerce users among internet users in Estonia from 2010 to 2024, by gender [Graph], Statistics Estonia, September 16, 2024. [Online]. Available: /statistics/429807/estonia-e-commerce-reach-by-gender/
