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Leading reasons for finding luxury marketing content engaging among consumers in China as of April 2023

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Source

Release date

June 2023

Region

China

Survey time period

April 2022 and April 2023

Number of respondents

2,700 consumers of China who have purchased luxury goods

Age group

18 years and older

Special properties

covering tier 1 to 5 cities; excluding Hong Kong, Taiwan, and Macao

Citation formats

Major elements for engaging luxury marketing in China 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 13, 2023

To spark Chinese consumer interest in luxury goods, it is important for high-end brands to emphasize the aesthetics and design in advertisements. In a 2023 survey conducted among Chinese luxury consumers, more than a of respondents found that luxury ads with a strong sense of fashion elements resonating their aesthetics were the most appealing. ** and *** were other key elements to engage Chinese high-end consumers.

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Topics

Luxury goods market in ChinaGlobal personal luxury goods industryLuxury marketing in ChinaLuxury goods in EuropeChow Tai Fook Jewellery Group
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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