According to a survey in 2021, about ** percent of Chinese light and medium-spending consumers reported that they have used WeChat to research luxury products. Moreover, among other types of channels, content-focused social media also helped consumers to research before making a purchasing decision for high-end items, with a share of ** percent of respondents.
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BCG, & Tencent. (November 1, 2021). Major channels used by light and medium-spending consumers to research and make purchase decisions for luxury goods in China as of June 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1316935/china-channels-for-researching-to-buy-luxury-products/
BCG, und Tencent. "Major channels used by light and medium-spending consumers to research and make purchase decisions for luxury goods in China as of June 2021 ." Chart. November 1, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1316935/china-channels-for-researching-to-buy-luxury-products/
BCG, Tencent. (2021). Major channels used by light and medium-spending consumers to research and make purchase decisions for luxury goods in China as of June 2021 . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1316935/china-channels-for-researching-to-buy-luxury-products/
BCG, and Tencent. "Major Channels Used by Light and Medium-spending Consumers to Research and Make Purchase Decisions for Luxury Goods in China as of June 2021 ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Nov 2021, /statistics/1316935/china-channels-for-researching-to-buy-luxury-products/
BCG & Tencent, Major channels used by light and medium-spending consumers to research and make purchase decisions for luxury goods in China as of June 2021 ÌÇÐÄÆƽâ°æ, /statistics/1316935/china-channels-for-researching-to-buy-luxury-products/ (last visited August 01, 2026)
Major channels used by light and medium-spending consumers to research and make purchase decisions for luxury goods in China as of June 2021 [Graph], BCG, & Tencent, November 1, 2021. [Online]. Available: /statistics/1316935/china-channels-for-researching-to-buy-luxury-products/
