Key insights
- E-commerce revenue
- bn EUR

Detailed statistics
E-commerce revenue in Italy 2009-2023
- YoY e-commerce revenue growth
- %

Detailed statistics
Y-o-y e-commerce revenue growth in Italy 2009-2025
- Average order value
- USD

Detailed statistics
Average online order value in Italy 2024-2026
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Current statistics on this topic
Recommended statistics
Market overview
6
- E-commerce revenue in Italy 2009-2023
- Y-o-y e-commerce revenue growth in Italy 2009-2025
- Annual growth in e-commerce revenue in Italy 2025-2026
- Value of e-commerce purchases of Italian consumers 2018-2023
- Monthly online retail sales index in Italy 2021-2024
- Italian e-commerce firms presence in foreign markets 2026, by country
Market overview
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E-commerce revenue in Italy 2009-2023

E-commerce revenue in Italy 2009-2023
E-commerce revenue in Italy from 2009 to 2023 (in billion euros)
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Y-o-y e-commerce revenue growth in Italy 2009-2025

Y-o-y e-commerce revenue growth in Italy 2009-2025
Year-over-year growth of e-commerce revenue in Italy from 2009 to 2025
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Annual growth in e-commerce revenue in Italy 2025-2026

Annual growth in e-commerce revenue in Italy 2025-2026
Annual percentage change in digital commerce revenue in the Italy from 1st quarter 2025 to 1st quarter 2026
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Value of e-commerce purchases of Italian consumers 2018-2023

Value of e-commerce purchases of Italian consumers 2018-2023
Value of e-commerce purchases of Italian consumers from 2018 to 2023 (in billion euros)
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Monthly online retail sales index in Italy 2021-2024

Monthly online retail sales index in Italy 2021-2024
Monthly index value of online retail sales in Italy from April 2021 to August 2024
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Italian e-commerce firms presence in foreign markets 2026, by country

Italian e-commerce firms presence in foreign markets 2026, by country
Share of Italian e-commerce companies selling in foreign markets in 2026, by country
E-commerce adoption
5
E-commerce adoption
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Share of Italian enterprises selling online 2017-2023

Share of Italian enterprises selling online 2017-2023
Share of Italian enterprises selling online via web from 2017 to 2023, by sales percentage of total sales
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Share of firms active in e-commerce in Italy 2023, by industry

Share of firms active in e-commerce in Italy 2023, by industry
Share of enterprises active in e-commerce in Italy in 2023, by industry
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B2C organizations' revenue share from digital channels in Italy 2024-2028

B2C organizations' revenue share from digital channels in Italy 2024-2028
Share of business-to-consumer (B2C) organizations' revenue coming from digital channels in Italy in selected years from 2024 to 2026, with a forecast for 2028
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Online revenue channel share of e-commerce companies in Italy 2023

Online revenue channel share of e-commerce companies in Italy 2023
Online revenue distribution of e-commerce companies in Italy in 2023, by sales channel
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Leading e-commerce software in Italy 2025

Leading e-commerce software in Italy 2025
Market share of e-commerce software platforms in Italy as of September 2025
Segments
6
- M-commerce B2C market size in Italy 2016-2023
- Value of e-commerce purchases in Italy 2018-2023, by type
- E-commerce revenue in Italy 2023, by category
- Fashion e-commerce revenue in Italy 2017-2029, by segment
- Market value of e-commerce B2C food & grocery in Italy 2017-2023
- Value of consumer electronics online purchases in Italy 2021-2024
Segments
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M-commerce B2C market size in Italy 2016-2023

M-commerce B2C market size in Italy 2016-2023
Market value of B2C mobile commerce in Italy from 2016 to 2023 (in billion euros)
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Value of e-commerce purchases in Italy 2018-2023, by type

Value of e-commerce purchases in Italy 2018-2023, by type
Value of e-commerce purchases in Italy from 2018 to 2023, by type (in billion euros)
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E-commerce revenue in Italy 2023, by category

E-commerce revenue in Italy 2023, by category
E-commerce revenue in Italy in 2023, by category (in billion euros)
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Fashion e-commerce revenue in Italy 2017-2029, by segment

Fashion e-commerce revenue in Italy 2017-2029, by segment
Fashion e-commerce revenue in Italy from 2017 to 2029, by segment (in billion U.S. dollars)
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Market value of e-commerce B2C food & grocery in Italy 2017-2023

Market value of e-commerce B2C food & grocery in Italy 2017-2023
Market value of e-commerce B2C food & grocery in Italy from 2017 to 2023 (in billion euros)
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Value of consumer electronics online purchases in Italy 2021-2024

Value of consumer electronics online purchases in Italy 2021-2024
Value of consumer electronics online purchases in Italy from 2021 to 2024
Leading platforms
5
- Top online stores in Italy 2025
- Leading e-commerce and shopping websites in Italy 2023, based on visit share
- Leading groceries websites in Italy 2023, based on visit share
- Leading fashion and apparel websites in Italy 2023, based on visit share
- Leading coupons and rebates websites in Italy 2023, based on visit share
Leading platforms
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Top online stores in Italy 2025

Top online stores in Italy 2025
Top online stores in Italy in 2025, by e-commerce net sales (in million U.S. dollars)
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Leading e-commerce and shopping websites in Italy 2023, based on visit share

Leading e-commerce and shopping websites in Italy 2023, based on visit share
Most popular e-commerce and shopping websites in Italy in December 2023, based on share of visits
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Leading groceries websites in Italy 2023, based on visit share

Leading groceries websites in Italy 2023, based on visit share
Most popular groceries websites in Italy in December 2023, based on share of visits
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Leading fashion and apparel websites in Italy 2023, based on visit share

Leading fashion and apparel websites in Italy 2023, based on visit share
Most popular fashion and apparel websites in Italy in December 2023, based on share of visits
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Leading coupons and rebates websites in Italy 2023, based on visit share

Leading coupons and rebates websites in Italy 2023, based on visit share
Most popular coupons and rebates websites in Italy in December 2023, based on share of visits
Shopping & payment
9
- Number of users of e-commerce in Italy 2017-2030
- E-commerce online unique users in Italy 2019-2024
- Online retail website visits and orders in Italy 2026, by device
- Average online order value in Italy 2024-2026
- Average e-commerce discount rate in Italy 2022-2024
- Online cart abandonment rate in Italy Q3 2022-Q3 2024, by device
- Most common online payments by type in Italy 2025
- Biggest e-commerce payment brands in Italy 2024
- Share of online purchases paid with BNPL options in Italy 2023
Shopping & payment
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Number of users of e-commerce in Italy 2017-2030

Number of users of e-commerce in Italy 2017-2030
Number of users of e-commerce in Italy from 2017 to 2030 (in millions)
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E-commerce online unique users in Italy 2019-2024

E-commerce online unique users in Italy 2019-2024
Number of unique users of e-commerce websites and apps in Italy from January 2019 to March 2024 (in millions)
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Online retail website visits and orders in Italy 2026, by device

Online retail website visits and orders in Italy 2026, by device
Distribution of retail website visits and orders in Italy as of 1st quarter 2026, by device
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Average online order value in Italy 2024-2026

Average online order value in Italy 2024-2026
Value of average online order (AOV) in Italy from 1st quarter 2024 to 1st quarter 2026 (in U.S. dollars)
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Average e-commerce discount rate in Italy 2022-2024

Average e-commerce discount rate in Italy 2022-2024
Average share of order amount that was reduced due to merchandise or other discounts in Italy from 4th quarter 2022 to 2nd quarter 2024
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Online cart abandonment rate in Italy Q3 2022-Q3 2024, by device

Online cart abandonment rate in Italy Q3 2022-Q3 2024, by device
Share of baskets created that did not result in a completed order in Italy from 3rd quarter 2022 to 3rd quarter 2024, by device
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Most common online payments by type in Italy 2025

Most common online payments by type in Italy 2025
Most common online payments by type in Italy as of September 2025
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Biggest e-commerce payment brands in Italy 2024

Biggest e-commerce payment brands in Italy 2024
Biggest e-commerce payment brands in Italy as of December 2024
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Share of online purchases paid with BNPL options in Italy 2023

Share of online purchases paid with BNPL options in Italy 2023
Share of online purchases paid with Buy Now, Pay Later (BNPL) options in Italy in 2023
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