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Benefits of customer data platforms (CDPs) according to marketing and customer experience leaders in the United Kingdom (UK) as of November 2022

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Sources

Release date

March 2023

Region

United Kingdom

Survey time period

November 8 to 22, 2022

Number of respondents

407 full-time marketing and customer experience leaders

Citation formats

Benefits of CDPs in the UK 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 11, 2023
During a survey carried out in late 2022, ** percent of responding full-time marketing and customer experience leaders from the United Kingdom (UK) whose businesses used customer data platforms reported positive results. Nearly half of respondents said they had already gained more direct relationships with customers and ** percent stated they noted a rise in customer loyalty.
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