Digital advertising formats in the United Kingdom (UK) - statistics & facts
Something is making a comeback. A part of the British digital advertising market, which saw annual reductions in its spending share for years now, is suddenly experiencing a revival. Desktop advertising growth rate, which stood at 14 percent in 2022, exceeded mobile, which grew eight percent. This uptick has been caused by Apple’s decision to have users actively opt into tracking, which reduced ad reach on Apple devices and made marketers redirect some of their budgets into familiar, reliable desktop ads. How did 2022 shape other digital advertising market leaders?
