among CDP Institute members who self-classified as customer data platform vendors
Supplementary notes
Original questions: "How have your clients' investments in CDP projects changed in the past twelve months?" and "How do you expect your clients’ investment in CDP projects to change in the next twelve months?"
During a survey carried out mid-2023, nearly ** percent of responding customer data platform vendors stated that their clients slightly or significantly increased their investments in CDPs in the 12 months leading up to the survey. A similar share expected that the spending will increase further in the coming 12 months.
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CDP Institute. (July 31, 2023). Change in customer data platform (CDP) investments according to customer data platform vendors worldwide as of July 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1445700/investments-cdp-worldwide/
CDP Institute. "Change in customer data platform (CDP) investments according to customer data platform vendors worldwide as of July 2023." Chart. July 31, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1445700/investments-cdp-worldwide/
CDP Institute. (2023). Change in customer data platform (CDP) investments according to customer data platform vendors worldwide as of July 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1445700/investments-cdp-worldwide/
CDP Institute. "Change in Customer Data Platform (Cdp) Investments According to Customer Data Platform Vendors Worldwide as of July 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Jul 2023, /statistics/1445700/investments-cdp-worldwide/
CDP Institute, Change in customer data platform (CDP) investments according to customer data platform vendors worldwide as of July 2023 ÌÇÐÄÆƽâ°æ, /statistics/1445700/investments-cdp-worldwide/ (last visited July 23, 2026)
Change in customer data platform (CDP) investments according to customer data platform vendors worldwide as of July 2023 [Graph], CDP Institute, July 31, 2023. [Online]. Available: /statistics/1445700/investments-cdp-worldwide/
