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Industries with high customer data platform (CDP) take-up according to customer data platform vendors worldwide as of July 2023

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Source

Release date

July 2023

Region

Worldwide

Survey time period

July 2023

Number of respondents

184 respondents

Special properties

among CDP Institute members who self-classified as customer data platform vendors

Supplementary notes

Original questions: "In which industries have you seen significant levels of CDP deployment?"

Citation formats

Industries with high CDP take-up worldwide 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 19, 2024
During a survey carried out mid-2023, ** percent of responding customer data platform vendors stated that they saw a significant level of CDP deployment in the retail industry. The financial and travel industries were named by ** percent of respondents in that context.
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Overview

5

Largest players

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Customer data platforms (CDPs)

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First-party data

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Audiences

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Spotlight: United States

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Topics

Walled gardensGoogle, Amazon, Meta, Apple, and Microsoft (GAMAM)Tencent HoldingsBaidu Inc.Digital advertising worldwide
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