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Attitudes towards third-party cookies and IDs among brand and media agency executives worldwideas of January 2023

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Sources

Release date

May 2023

Region

Worldwide

Survey time period

November 2022 to January 2023

Number of respondents

1,000 respondents

Special properties

among major brand and media agency executives

Supplementary notes

The survey was carried out in the following countries: Australia, Canada, France, Germany, Italy, Japan, Mexico, Singapore, the United Kingdom, and the United States.

Citation formats

Attitudes to third-party cookies and IDs among advertisers worldwide 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 26, 2023
During a survey that ended in January 2023, ** percent of responding brand and media agency executives stated they believed that consumer concerns with the use of tracking technology had a negative impact on organizations' brand reputation. Also ** percent said that they believed it was only a matter of time before cookies and IDs would come to an end.
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