During a survey carried out mid-2023, ** percent of responding customer data platform users stated that the ability to ingest data from all sources was one of the three most important capabilities of a CDP. The ability to match identities ranked second, named by ** percent of respondents.
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CDP Institute. (July 31, 2023). Most important capabilities of customer data platforms (CDPs) according to customer data platform users worldwide as of July 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1445690/cdps-capabilities-worldwide/
CDP Institute. "Most important capabilities of customer data platforms (CDPs) according to customer data platform users worldwide as of July 2023." Chart. July 31, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1445690/cdps-capabilities-worldwide/
CDP Institute. (2023). Most important capabilities of customer data platforms (CDPs) according to customer data platform users worldwide as of July 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1445690/cdps-capabilities-worldwide/
CDP Institute. "Most Important Capabilities of Customer Data Platforms (Cdps) According to Customer Data Platform Users Worldwide as of July 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Jul 2023, /statistics/1445690/cdps-capabilities-worldwide/
CDP Institute, Most important capabilities of customer data platforms (CDPs) according to customer data platform users worldwide as of July 2023 ÌÇÐÄÆƽâ°æ, /statistics/1445690/cdps-capabilities-worldwide/ (last visited July 15, 2026)
Most important capabilities of customer data platforms (CDPs) according to customer data platform users worldwide as of July 2023 [Graph], CDP Institute, July 31, 2023. [Online]. Available: /statistics/1445690/cdps-capabilities-worldwide/
