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Benefits of customer data platforms (CDPs) according to marketing and customer experience leaders in Germany as of November 2022

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Sources

Release date

March 2023

Region

Germany

Survey time period

November 8 to 22, 2022

Number of respondents

401 full-time marketing and customer experience leaders

Citation formats

Benefits of CDPs in Germany 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 26, 2023
During a survey carried out in late 2022, ** percent of responding full-time marketing and customer experience leaders from Germany whose businesses used customer data platforms reported positive results of using said platforms. More than ** percent of respondents said they had already gained more direct relationships with customers and ** stated they noted a rise in customer loyalty.
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