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Problems encountered while deploying a customer data platform (CDP) according to customer data platform users worldwide as of July 2023

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Source

Release date

July 2023

Region

Worldwide

Survey time period

July 2023

Number of respondents

79 respondents

Special properties

among CDP Institute members who self-classified as customer data platform users / top 3 box

Supplementary notes

Original question: "If you had trouble deploying your CDP, which of the following were problems?"

Citation formats

Problems encountered while deploying CDPs worldwide 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 19, 2024
During a survey carried out mid-2023, ** percent of responding customer data platform users stated that the organization necessary around a CDP deployment was one of leading issues they encountered. On the other hand, **** percent cited CDP data design as a problem.
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Statistics on " Walled gardens "

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Overview

5

Largest players

5

Customer data platforms (CDPs)

7

First-party data

4

Audiences

4

Spotlight: United States

8

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Topics

Walled gardensGoogle, Amazon, Meta, Apple, and Microsoft (GAMAM)Tencent HoldingsBaidu Inc.Digital advertising worldwide
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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$199 USD
per month, billed annually 1
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  • Premium Statistics

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