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Plans for adapting their marketing approach to improve diversity and inclusion in advertising according to industry professionals in the United States and the United Kingdom as of July 2022

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Source

Release date

July 2022

Region

United Kingdom, United States

Survey time period

as of July 2022*

Special properties

focus over the next three years

Supplementary notes

*The source did not provide information on the sample number or the survey date.

Citation formats

Plans for improving diversity and representation in advertising U.S. and UK 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 8, 2022
Results of a survey released in mid-2022 asking marketing professionals in the United States and the United Kingdom about their three-year plan in relation to inclusive and diverse advertising show that ** percent said they were planning to adopt marketing strategies to address under represented groups. At the same time, ** percent said they intended to adapt their creative to ensure representation of different groups.
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