Original question: "Today, it has become common for companies' marketing activities to offer more precise promotion or notifications by referring to one's internet or smartphone app searches and usage, membership information, purchase history or location. Did you know about such kind of marketing activities?"
Sample size of age groups:
20 to 29 years: n=200
30 to 39 years: n=200
40 to 49 years: n=200
50 to 59 years: n=200
60 to 69 years: n=200
Citation formats
Awareness of personalized marketing Japan 2019, by age group
According to a survey conducted in July 2019, close to ** percent of Japanese respondents aged 30 to 39 years old did not know that companies used personal information, such as one's online search history, purchase history or location, in order to advertise their products more precisely. People aged 60 years and older were the most likely to know about this kind of advertising. One possible explanation given by the source was that younger people took detailed recommendations for granted and were therefore less aware of data references.
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Adobe Systems, & Dentsu Digital Inc.. (December 5, 2019). Awareness of personalized advertisements among people in Japan as of July 2019, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1086667/japan-awareness-personalized-advertisements-by-age-group/
Adobe Systems, und Dentsu Digital Inc.. "Awareness of personalized advertisements among people in Japan as of July 2019, by age group." Chart. December 5, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1086667/japan-awareness-personalized-advertisements-by-age-group/
Adobe Systems, Dentsu Digital Inc.. (2019). Awareness of personalized advertisements among people in Japan as of July 2019, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1086667/japan-awareness-personalized-advertisements-by-age-group/
Adobe Systems, and Dentsu Digital Inc.. "Awareness of Personalized Advertisements among People in Japan as of July 2019, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Dec 2019, /statistics/1086667/japan-awareness-personalized-advertisements-by-age-group/
Adobe Systems & Dentsu Digital Inc., Awareness of personalized advertisements among people in Japan as of July 2019, by age group ÌÇÐÄÆƽâ°æ, /statistics/1086667/japan-awareness-personalized-advertisements-by-age-group/ (last visited July 22, 2026)
Awareness of personalized advertisements among people in Japan as of July 2019, by age group [Graph], Adobe Systems, & Dentsu Digital Inc., December 5, 2019. [Online]. Available: /statistics/1086667/japan-awareness-personalized-advertisements-by-age-group/
