During a January 2023 global survey among marketing decision-makers, ** percent said purchase history was the most important data type to improve business outcomes. Social media and email marketing data tied in second, each mentioned by ** percent of the interviewees.
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Ascend2. (February 9, 2023). Most important marketing data to improve business outcomes according to marketing decision-makers worldwide as of January 2023, by type of data [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1372890/marketing-data-improve-business/
Ascend2. "Most important marketing data to improve business outcomes according to marketing decision-makers worldwide as of January 2023, by type of data." Chart. February 9, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1372890/marketing-data-improve-business/
Ascend2. (2023). Most important marketing data to improve business outcomes according to marketing decision-makers worldwide as of January 2023, by type of data. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1372890/marketing-data-improve-business/
Ascend2. "Most Important Marketing Data to Improve Business Outcomes According to Marketing Decision-makers Worldwide as of January 2023, by Type of Data." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Feb 2023, /statistics/1372890/marketing-data-improve-business/
Ascend2, Most important marketing data to improve business outcomes according to marketing decision-makers worldwide as of January 2023, by type of data ÌÇÐÄÆƽâ°æ, /statistics/1372890/marketing-data-improve-business/ (last visited July 22, 2026)
Most important marketing data to improve business outcomes according to marketing decision-makers worldwide as of January 2023, by type of data [Graph], Ascend2, February 9, 2023. [Online]. Available: /statistics/1372890/marketing-data-improve-business/
