based on 24 billion email messages, 230 million SMS, and 413 million push messages sent from the Omnisend platform; wider industry metrics may vary
Supplementary notes
Methodology in 2024 separates the click rate into two distinct categories. Therefore, previous click-to-conversion rates prior to 2024 are unavailable. The data is also divided between annual campaigns and automations.
Citation formats
E-commerce web push marketing campaigns benchmarks worldwide 2020-2024
According to global data gathered on an e-mail marketing platform, an excessive number of campaign push messages sent by e-commerce merchants has resulted in higher open rates in 2024, compared to 2023. By the fourth quarter of 2024, the click-to-conversion was at **** percent.
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Omnisend. (February 5, 2025). E-commerce web push notifications from marketing campaigns benchmarks worldwide from 2020 to 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1388241/e-commerce-web-push-marketing-benchmarks-worldwide/
Omnisend. "E-commerce web push notifications from marketing campaigns benchmarks worldwide from 2020 to 2024." Chart. February 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1388241/e-commerce-web-push-marketing-benchmarks-worldwide/
Omnisend. (2025). E-commerce web push notifications from marketing campaigns benchmarks worldwide from 2020 to 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1388241/e-commerce-web-push-marketing-benchmarks-worldwide/
Omnisend. "E-commerce Web Push Notifications from Marketing Campaigns Benchmarks Worldwide from 2020 to 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Feb 2025, /statistics/1388241/e-commerce-web-push-marketing-benchmarks-worldwide/
Omnisend, E-commerce web push notifications from marketing campaigns benchmarks worldwide from 2020 to 2024 ÌÇÐÄÆƽâ°æ, /statistics/1388241/e-commerce-web-push-marketing-benchmarks-worldwide/ (last visited July 22, 2026)
E-commerce web push notifications from marketing campaigns benchmarks worldwide from 2020 to 2024 [Graph], Omnisend, February 5, 2025. [Online]. Available: /statistics/1388241/e-commerce-web-push-marketing-benchmarks-worldwide/
