Since 2015, Amazon's annual advertising and other promotional costs have increased. In 2025, the online retailer's ad spend amounted to **** billion U.S. dollars, slightly increasing from **** billion U.S. dollars in the previous year.
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Amazon. (February 6, 2026). Annual advertising costs of Amazon from 2015 to 2025 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 17, 2026, from /statistics/678153/amazon-ad-cost/
Amazon. "Annual advertising costs of Amazon from 2015 to 2025 (in billion U.S. dollars)." Chart. February 6, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 17, 2026. /statistics/678153/amazon-ad-cost/
Amazon. (2026). Annual advertising costs of Amazon from 2015 to 2025 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 17, 2026. /statistics/678153/amazon-ad-cost/
Amazon. "Annual Advertising Costs of Amazon from 2015 to 2025 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Feb 2026, /statistics/678153/amazon-ad-cost/
Amazon, Annual advertising costs of Amazon from 2015 to 2025 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/678153/amazon-ad-cost/ (last visited July 17, 2026)
Annual advertising costs of Amazon from 2015 to 2025 (in billion U.S. dollars) [Graph], Amazon, February 6, 2026. [Online]. Available: /statistics/678153/amazon-ad-cost/
