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Impact of average star rating on e-commerce site page traffic worldwide in 2022

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Source

Release date

August 2022

Region

Worldwide

Survey time period

August 11, 2022

Supplementary notes

Based on an illustrative sample of approximately 8.8 million Product Display Pages (PDPs), accounting for 27.7 billion page visits.

Citation formats

Average star rating impact on e-commerce site visits worldwide 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 5, 2023
Based on a 2022 analysis, the product display page (PDP) views experience the highest surge beyond the ***-star rating threshold. While products with an average rating from *** to **** generate the most traffic and receive the highest number of reviews, consumers remain hesitant when confronted with an average rating of *** stars.
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Statistics on " E-commerce marketing and advertising "

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Overview

7

Leading players

5

Selected markets

6

E-mail, SMS, and Push marketing

5

Social media and influencer marketing

7

User Generated Content (UGC)

5

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Topics

E-commerce advertising and marketingE-commerce worldwideSocial media advertising and marketing worldwideInfluencer marketing worldwideArtificial intelligence (AI) use in marketing
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