According to global data gathered on an e-mail marketing automation platform in 2024, automated welcome emails sent by e-commerce players had a conversion rate of nearly percent. In comparison, for automated cart abandonment emails, the rate stood at roughly *** percent.
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Omnisend. (March 31, 2025). Automated e-commerce e-mail marketing conversion rates worldwide in 2024, by type of content [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1211452/automated-email-marketing-conversion-rates-worldwide/
Omnisend. "Automated e-commerce e-mail marketing conversion rates worldwide in 2024, by type of content." Chart. March 31, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1211452/automated-email-marketing-conversion-rates-worldwide/
Omnisend. (2025). Automated e-commerce e-mail marketing conversion rates worldwide in 2024, by type of content. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1211452/automated-email-marketing-conversion-rates-worldwide/
Omnisend. "Automated E-commerce E-mail Marketing Conversion Rates Worldwide in 2024, by Type of Content." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Mar 2025, /statistics/1211452/automated-email-marketing-conversion-rates-worldwide/
Omnisend, Automated e-commerce e-mail marketing conversion rates worldwide in 2024, by type of content ÌÇÐÄÆƽâ°æ, /statistics/1211452/automated-email-marketing-conversion-rates-worldwide/ (last visited July 26, 2026)
Automated e-commerce e-mail marketing conversion rates worldwide in 2024, by type of content [Graph], Omnisend, March 31, 2025. [Online]. Available: /statistics/1211452/automated-email-marketing-conversion-rates-worldwide/
