In 2024, the click rate for e-commerce SMS marketing campaigns decreased to **** percent in the fourth quarter, nearly half the rate from 2023. The conversion rate was the same as the previous year, with **** percent.
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Omnisend. (February 5, 2025). E-commerce SMS marketing campaign benchmarks worldwide from 2020 to 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1387722/e-commerce-sms-marketing-benchmarks-worldwide/
Omnisend. "E-commerce SMS marketing campaign benchmarks worldwide from 2020 to 2024." Chart. February 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1387722/e-commerce-sms-marketing-benchmarks-worldwide/
Omnisend. (2025). E-commerce SMS marketing campaign benchmarks worldwide from 2020 to 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1387722/e-commerce-sms-marketing-benchmarks-worldwide/
Omnisend. "E-commerce Sms Marketing Campaign Benchmarks Worldwide from 2020 to 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Feb 2025, /statistics/1387722/e-commerce-sms-marketing-benchmarks-worldwide/
Omnisend, E-commerce SMS marketing campaign benchmarks worldwide from 2020 to 2024 ÌÇÐÄÆƽâ°æ, /statistics/1387722/e-commerce-sms-marketing-benchmarks-worldwide/ (last visited July 22, 2026)
E-commerce SMS marketing campaign benchmarks worldwide from 2020 to 2024 [Graph], Omnisend, February 5, 2025. [Online]. Available: /statistics/1387722/e-commerce-sms-marketing-benchmarks-worldwide/
