Based on global data collected from an e-mail marketing automation platform in 2024, it was observed that e-commerce players achieved a click-to-conversion rate of approximately ** percent for welcome messages in 2024. Additionally, the rate for automated cart abandonment emails was recorded at roughly ** percent.
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Omnisend. (March 31, 2024). Automated e-commerce e-mail marketing click-to-conversion rates worldwide in 2024, by type of content [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1387712/automated-email-marketing-click-to-conversion-worldwide/
Omnisend. "Automated e-commerce e-mail marketing click-to-conversion rates worldwide in 2024, by type of content." Chart. March 31, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1387712/automated-email-marketing-click-to-conversion-worldwide/
Omnisend. (2024). Automated e-commerce e-mail marketing click-to-conversion rates worldwide in 2024, by type of content. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1387712/automated-email-marketing-click-to-conversion-worldwide/
Omnisend. "Automated E-commerce E-mail Marketing Click-to-conversion Rates Worldwide in 2024, by Type of Content." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Mar 2024, /statistics/1387712/automated-email-marketing-click-to-conversion-worldwide/
Omnisend, Automated e-commerce e-mail marketing click-to-conversion rates worldwide in 2024, by type of content ÌÇÐÄÆƽâ°æ, /statistics/1387712/automated-email-marketing-click-to-conversion-worldwide/ (last visited July 29, 2026)
Automated e-commerce e-mail marketing click-to-conversion rates worldwide in 2024, by type of content [Graph], Omnisend, March 31, 2024. [Online]. Available: /statistics/1387712/automated-email-marketing-click-to-conversion-worldwide/
