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Challenges of using retail media networks according to marketers in the United States as of May 2023

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Sources

Release date

October 2023

Region

United States

Survey time period

April and May 2023

Number of respondents

201 respondents

Special properties

among teams responsible for media planning, strategy, and buying; national/brand marketing; ecommerce marketing; SEO; and/or shopper marketing; manager or above; played either a significant or sole rule in deciding where advertising dollars were spent

Citation formats

Challenges of retail media advertising in the U.S. 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 30, 2023
During a 2023 survey, ** percent of responding retail media marketers stated that retail media networks were only effective for lower-funnel marketing. Lack of campaign performance visibility/transparency was deemed to be a challenge by ** percent of respondents.
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Topics

Digital retail media advertising worldwideMercado LibreAmazon advertising in the U.S.Digital retail media advertising in the United StatesAlibaba Group
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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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For single users
$199 USD
per month, billed annually 1
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For teams of up to 99 users
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