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Planned changes in spending on selected marketing tools among CPG/FMCG brands in the United States as of August 2023

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Release date

November 2023

Region

United States

Survey time period

August 2023

Number of respondents

100 respondents

Special properties

changes in the next marketing budget / among advertising decision-makers at U.S.-based CPG/FMCG brand manufacturers

Citation formats

Marketing budget changes among CPG brands in the U.S. 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 3, 2024
During a summer 2023 survey carried out among among advertising decision-makers at U.S.-based consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) brand manufacturers, ** percent of respondents stated that they were planning to increase their investments in loyalty program promotions; on the other hand, percent said they would be lowering these investments.
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