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Planned changes in spending on digital platforms according to marketers worldwide in 2023

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Sources

Release date

January 2023

Region

Worldwide

Survey time period

as of January 2023

Number of respondents

1,700 respondents

Supplementary notes

Date of survey not provided by source. Date of survey utilized here corresponds to date of survey release.

Citation formats

Changes in spending on digital platforms by marketers worldwide 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 25, 2023

According to a survey among marketing professionals worldwide, ** percent of respondents said they were planning to increase their spending on TikTok in 2023. Under ** percent of respondents also stated they were planning to increase their spending on YouTube, while increased spending on Instagram and Amazon was cited by a respective ** and ** percent of respondents, respectively.

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