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Distribution of advertising spending in Mexico in 2024, by platform
Digital vs. traditional ad spending in Mexico 2024
Digital media attracted approximately **** percent of Mexico's total advertising spending in 2024, whereas offline media accounted for **** percent. Total ad spending in Mexico exceeded *** billion Mexican pesos in 2024.
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IAB México, & Consejo de Investigación de Medios (México), & Alianza por el Valor Estratégico de las Marcas. (December 8, 2025). Distribution of advertising spending in Mexico in 2024, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/398620/digital-advertising-expenditures-by-type-mexico/
IAB México, und Consejo de Investigación de Medios (México), und Alianza por el Valor Estratégico de las Marcas. "Distribution of advertising spending in Mexico in 2024, by platform." Chart. December 8, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/398620/digital-advertising-expenditures-by-type-mexico/
IAB México, Consejo de Investigación de Medios (México), Alianza por el Valor Estratégico de las Marcas. (2025). Distribution of advertising spending in Mexico in 2024, by platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/398620/digital-advertising-expenditures-by-type-mexico/
IAB México, and Consejo de Investigación de Medios (México), and Alianza por el Valor Estratégico de las Marcas. "Distribution of Advertising Spending in Mexico in 2024, by Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Dec 2025, /statistics/398620/digital-advertising-expenditures-by-type-mexico/
IAB México & Consejo de Investigación de Medios (México) & Alianza por el Valor Estratégico de las Marcas, Distribution of advertising spending in Mexico in 2024, by platform ÌÇÐÄÆƽâ°æ, /statistics/398620/digital-advertising-expenditures-by-type-mexico/ (last visited July 20, 2026)
Distribution of advertising spending in Mexico in 2024, by platform [Graph], IAB México, & Consejo de Investigación de Medios (México), & Alianza por el Valor Estratégico de las Marcas, December 8, 2025. [Online]. Available: /statistics/398620/digital-advertising-expenditures-by-type-mexico/
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