* Level of usage on a scale from 1 to 5, where 1 means "no usage at all" and 5 means "intensive usage."
The source does not provide information on the type of survey used or a date of survey. The date provided is the release date.
Citation formats
Usage of AI in marketing in Germany 2024, by segment
During a 2024 survey, it was found that both among marketers who had used AI extensively and among these who only had first experiences with AI, it was used most intensively in *. The lowest level of usage was reported in *.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Brand Science Institute. (January 24, 2024). Usage of artificial intelligence (AI) in marketing in Germany as of January 2024, by segment [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1450871/use-ai-marketing-germany/
Brand Science Institute. "Usage of artificial intelligence (AI) in marketing in Germany as of January 2024, by segment." Chart. January 24, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1450871/use-ai-marketing-germany/
Brand Science Institute. (2024). Usage of artificial intelligence (AI) in marketing in Germany as of January 2024, by segment. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1450871/use-ai-marketing-germany/
Brand Science Institute. "Usage of Artificial Intelligence (Ai) in Marketing in Germany as of January 2024, by Segment." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Jan 2024, /statistics/1450871/use-ai-marketing-germany/
Brand Science Institute, Usage of artificial intelligence (AI) in marketing in Germany as of January 2024, by segment ÌÇÐÄÆƽâ°æ, /statistics/1450871/use-ai-marketing-germany/ (last visited July 21, 2026)
Usage of artificial intelligence (AI) in marketing in Germany as of January 2024, by segment [Graph], Brand Science Institute, January 24, 2024. [Online]. Available: /statistics/1450871/use-ai-marketing-germany/
