During a February online survey among buy-side advertising decision-makers handling annual ad budgets of at least 250 thousand U.S. dollars in the United States, 41 percent of participants anticipated cuts in social media ad spending that year due to tariffs. Gaming and linear TV followed, each mentioned by 24 percent. Approximately 43 percent of respondents cited other traditional media.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
The Media Leader. (April 9, 2025). Leading media expected to undergo cuts in advertising spending due to tariffs according to advertisers in the United States as of February 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1609864/ad-spend-cuts-tariffs-united-states-medium/
The Media Leader. "Leading media expected to undergo cuts in advertising spending due to tariffs according to advertisers in the United States as of February 2025." Chart. April 9, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1609864/ad-spend-cuts-tariffs-united-states-medium/
The Media Leader. (2025). Leading media expected to undergo cuts in advertising spending due to tariffs according to advertisers in the United States as of February 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1609864/ad-spend-cuts-tariffs-united-states-medium/
The Media Leader. "Leading Media Expected to Undergo Cuts in Advertising Spending Due to Tariffs According to Advertisers in The United States as of February 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Apr 2025, /statistics/1609864/ad-spend-cuts-tariffs-united-states-medium/
The Media Leader, Leading media expected to undergo cuts in advertising spending due to tariffs according to advertisers in the United States as of February 2025 ÌÇÐÄÆƽâ°æ, /statistics/1609864/ad-spend-cuts-tariffs-united-states-medium/ (last visited July 20, 2026)
Leading media expected to undergo cuts in advertising spending due to tariffs according to advertisers in the United States as of February 2025 [Graph], The Media Leader, April 9, 2025. [Online]. Available: /statistics/1609864/ad-spend-cuts-tariffs-united-states-medium/
