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Average search advertising conversion rate in in the United States between April 2024 and March 2025, by industry

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Source

Release date

September 2025

Region

United States

Survey time period

April 2024 to March 2025

Special properties

based on more than 16,000 thousand search ad campaigns on Google Ads and Microsoft Ads

Citation formats

Search ads conversion rate in the U.S. 2025, by industry

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 29, 2026

Between April 2024 and March 2025, the conversion rate of search advertising for the automotive repair, service, and parts industry reached percent in the United States and was the highest among the presented industries. The finance and insurance category recorded the lowest average conversion rate: **** percent.

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Statistics on " Search advertising in the United States "

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Other statistics that may interest you Search advertising in the United States

Spending

8

Market leaders

7

Marketer insights

5

Consumer insights

8

Metrics

7

Spotlight: artificial intelligence in search advertising

7

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Topics

Search advertising in the U.S.Advertising in the United StatesDigital advertising in the U.S.Digital advertising formats in the U.S.Digital video advertising and marketing in the U.S.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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