ÌÇÐÄÆƽâ°æ

Average search advertising cost-per-lead (CPL) in the United States between April 2024 and March 2025, by industry (in U.S. dollars)

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

September 2025

Region

United States

Survey time period

April 2024 to March 2025

Special properties

based on more than 16,000 thousand search ad campaigns on Google Ads and Microsoft Ads

Citation formats

Average search ads' CPL in the U.S. 2025, by industry

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 29, 2026

Between April 2024 and March 2025, the average search advertising cost-per-lead (CPL) for attorneys and legal services exceeded *** U.S. dollars in the United States – the highest among the presented industries. The automotive repair, service, and parts segment recorded the lowest average CPL: **** dollars.

Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Search advertising in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Search advertising in the United States

Spending

8

Market leaders

7

Marketer insights

5

Consumer insights

8

Metrics

7

Spotlight: artificial intelligence in search advertising

7

Further Content: You might find this interesting as well

Topics

Search advertising in the U.S.Advertising in the United StatesDigital advertising in the U.S.Digital advertising formats in the U.S.Digital video advertising and marketing in the U.S.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.