Study based on the analysis of ~10,000 informational intent keywords ranking in the top 20 positions. Data from Google Ads, Google Search Console, and ZipTie.dev.
In 2025, organic and paid click-through rates (CTRs) declined on Google, compared to a year before. In particular, the organic CTRs went from **** percent to **** percent when AI overviews were shown. Likewise, paid CTRs went from **** percent in January 2024 to **** percent in January 2025.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Search Engine Land. (February 4, 2025). Organic and paid click-through rates (CTRs) on Google results in January 2024 and January 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1614730/organic-and-paid-click-through-rates/
Search Engine Land. "Organic and paid click-through rates (CTRs) on Google results in January 2024 and January 2025." Chart. February 4, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1614730/organic-and-paid-click-through-rates/
Search Engine Land. (2025). Organic and paid click-through rates (CTRs) on Google results in January 2024 and January 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1614730/organic-and-paid-click-through-rates/
Search Engine Land. "Organic and Paid Click-through Rates (Ctrs) on Google Results in January 2024 and January 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Feb 2025, /statistics/1614730/organic-and-paid-click-through-rates/
Search Engine Land, Organic and paid click-through rates (CTRs) on Google results in January 2024 and January 2025 ÌÇÐÄÆƽâ°æ, /statistics/1614730/organic-and-paid-click-through-rates/ (last visited July 23, 2026)
Organic and paid click-through rates (CTRs) on Google results in January 2024 and January 2025 [Graph], Search Engine Land, February 4, 2025. [Online]. Available: /statistics/1614730/organic-and-paid-click-through-rates/
