In 2024, Google's share of the U.S. search advertising market stood at an estimated **** percent. The source projected that the share will still increase to **** percent by 2026.
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eMarketer. (June 10, 2024). Distribution of search advertising spending in the United States in 2024 and 2026, by company [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/1478546/search-ad-spend-company-usa/
eMarketer. "Distribution of search advertising spending in the United States in 2024 and 2026, by company." Chart. June 10, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/1478546/search-ad-spend-company-usa/
eMarketer. (2024). Distribution of search advertising spending in the United States in 2024 and 2026, by company. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/1478546/search-ad-spend-company-usa/
eMarketer. "Distribution of Search Advertising Spending in The United States in 2024 and 2026, by Company." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 10 Jun 2024, /statistics/1478546/search-ad-spend-company-usa/
eMarketer, Distribution of search advertising spending in the United States in 2024 and 2026, by company ÌÇÐÄÆÆ½â°æ, /statistics/1478546/search-ad-spend-company-usa/ (last visited July 26, 2026)
Distribution of search advertising spending in the United States in 2024 and 2026, by company [Graph], eMarketer, June 10, 2024. [Online]. Available: /statistics/1478546/search-ad-spend-company-usa/