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Change in selected search advertising metrics in the United States between April 2024 and March 2025

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Source

Release date

September 2025

Region

United States

Survey time period

April 2024 to March 2025

Special properties

based on more than 16,000 thousand search ad campaigns on Google Ads and Microsoft Ads

Citation formats

Search ads metrics growth in the U.S. 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 28, 2026

Between April 2024 and March 2025, the average search advertising cost-per-lead (CPL) in the United States was roughly **** percent higher than in the preceding 12 months. In the same period, average conversion rates (CVRs) increased by nearly percent. Cost-per-click (CPC) and click-through rate (CTR) averages grew by almost ** and **** percent, respectively.

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Statistics on " Search advertising in the United States "

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Topics

Search advertising in the U.S.Advertising in the United StatesDigital advertising in the U.S.Digital advertising formats in the U.S.Digital video advertising and marketing in the U.S.
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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  • Premium Statistics

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