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Selected search advertising metrics in the United States between April 2024 and March 2025

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Sources

Release date

September 2025

Region

United States

Survey time period

April 2024 to March 2025

Special properties

based on more than 16,000 thousand search ad campaigns on Google Ads and Microsoft Ads

Citation formats

Selected search ads' metrics in the U.S. 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 29, 2026

Between April 2024 and March 2025, the average search advertising cost-per-lead (CPL) in the United States surpassed ** U.S. dollars. The conversion rate stood at approximately *** percent.

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Statistics on " Search advertising in the United States "

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The most important statistics
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Other statistics that may interest you Search advertising in the United States

Spending

8

Market leaders

7

Marketer insights

5

Consumer insights

8

Metrics

7

Spotlight: artificial intelligence in search advertising

7

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Topics

Search advertising in the U.S.Advertising in the United StatesDigital advertising in the U.S.Digital advertising formats in the U.S.Digital video advertising and marketing in the U.S.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
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