During a 2024 survey carried out among more than 3,000 marketers from the United Kingdom (UK), the lack of data and analytics skills was identified as the leading skills gap within marketing teams. Lack of performance marketing skills ranked second, named by **** percent of respondents.
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Marketing Week. (March 4, 2024). Leading skill gaps in marketing teams in the United Kingdom (UK) as of March 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/303819/marketing-skills-areas-of-weakness-among-uk-marketers/
Marketing Week. "Leading skill gaps in marketing teams in the United Kingdom (UK) as of March 2024." Chart. March 4, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/303819/marketing-skills-areas-of-weakness-among-uk-marketers/
Marketing Week. (2024). Leading skill gaps in marketing teams in the United Kingdom (UK) as of March 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/303819/marketing-skills-areas-of-weakness-among-uk-marketers/
Marketing Week. "Leading Skill Gaps in Marketing Teams in The United Kingdom (Uk) as of March 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Mar 2024, /statistics/303819/marketing-skills-areas-of-weakness-among-uk-marketers/
Marketing Week, Leading skill gaps in marketing teams in the United Kingdom (UK) as of March 2024 ÌÇÐÄÆƽâ°æ, /statistics/303819/marketing-skills-areas-of-weakness-among-uk-marketers/ (last visited August 02, 2026)
Leading skill gaps in marketing teams in the United Kingdom (UK) as of March 2024 [Graph], Marketing Week, March 4, 2024. [Online]. Available: /statistics/303819/marketing-skills-areas-of-weakness-among-uk-marketers/
