Original question: "Has your organisation used influencer marketing at any time? Select one" The source does not provide information about survey methodology.
During a 2022 survey carried out in the United Kingdom, ore than ** percent of responding business-to-consumer marketers (B2C) marketers stated they were currently using influencer marketing. The remaining ** percent were not, but over ** percent said they had plans to do so in the future.
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Cure Media. (May 12, 2022). Use of influencer marketing among business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1319781/influencer-marketing-use-uk/
Cure Media. "Use of influencer marketing among business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022." Chart. May 12, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1319781/influencer-marketing-use-uk/
Cure Media. (2022). Use of influencer marketing among business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1319781/influencer-marketing-use-uk/
Cure Media. "Use of Influencer Marketing among Business-to-consumer (B2c) Marketers in The United Kingdom as of Spring 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 May 2022, /statistics/1319781/influencer-marketing-use-uk/
Cure Media, Use of influencer marketing among business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022 ÌÇÐÄÆƽâ°æ, /statistics/1319781/influencer-marketing-use-uk/ (last visited July 22, 2026)
Use of influencer marketing among business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022 [Graph], Cure Media, May 12, 2022. [Online]. Available: /statistics/1319781/influencer-marketing-use-uk/
