During a 2024 survey carried out among marketers from the United Kingdom (UK), roughly ** percent of respondents stated that they considered data analysis the most undervalued marketing skill. Advertising and marketing technology (AdTech and MarTech) skills were considered most undervalued by ** percent of responding marketers.
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Marketing Week. (April 8, 2024). Most undervalued marketing skills according to marketers in the United Kingdom (UK) as of April 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1379660/undervalued-skills-marketing-uk/
Marketing Week. "Most undervalued marketing skills according to marketers in the United Kingdom (UK) as of April 2024." Chart. April 8, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1379660/undervalued-skills-marketing-uk/
Marketing Week. (2024). Most undervalued marketing skills according to marketers in the United Kingdom (UK) as of April 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1379660/undervalued-skills-marketing-uk/
Marketing Week. "Most Undervalued Marketing Skills According to Marketers in The United Kingdom (Uk) as of April 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Apr 2024, /statistics/1379660/undervalued-skills-marketing-uk/
Marketing Week, Most undervalued marketing skills according to marketers in the United Kingdom (UK) as of April 2024 ÌÇÐÄÆƽâ°æ, /statistics/1379660/undervalued-skills-marketing-uk/ (last visited July 23, 2026)
Most undervalued marketing skills according to marketers in the United Kingdom (UK) as of April 2024 [Graph], Marketing Week, April 8, 2024. [Online]. Available: /statistics/1379660/undervalued-skills-marketing-uk/
