Original question: "Which of the following objectives would you associate with influencer marketing? Select up to three" The source does not provide information about survey methodology.
During a 2022 survey carried out in the United Kingdom, nearly ** percent of responding business-to-consumer (B2C) marketers named increased brand awareness as one of objectives of influencers marketing. Increased following and social media followed, mentioned by **** and ** percent of respondents, respectively.
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Cure Media. (May 12, 2022). Objectives of influencer marketing according to business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1320348/influencer-marketing-objective-uk/
Cure Media. "Objectives of influencer marketing according to business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022." Chart. May 12, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1320348/influencer-marketing-objective-uk/
Cure Media. (2022). Objectives of influencer marketing according to business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1320348/influencer-marketing-objective-uk/
Cure Media. "Objectives of Influencer Marketing According to Business-to-consumer (B2c) Marketers in The United Kingdom as of Spring 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 May 2022, /statistics/1320348/influencer-marketing-objective-uk/
Cure Media, Objectives of influencer marketing according to business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022 ÌÇÐÄÆƽâ°æ, /statistics/1320348/influencer-marketing-objective-uk/ (last visited July 23, 2026)
Objectives of influencer marketing according to business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022 [Graph], Cure Media, May 12, 2022. [Online]. Available: /statistics/1320348/influencer-marketing-objective-uk/
