Original question: "Q10. Which of the following represents the greatest challenge marketers face currently? Select one" The source does not provide information about survey methodology.
During a 2022 survey carried out in the United Kingdom, more than ** percent of responding business-to-consumer (B2C) marketers stated that the competitive marketplace represents the primary challenge that they are currently confronted with. Around ** percent of respondents each are challenged by adapting to the market for digital-first consumers as well as reduced spendings by consumers in general.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Cure Media. (May 12, 2022). Leading challenges of business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1319754/b2c-marketing-challenges-uk/
Cure Media. "Leading challenges of business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022." Chart. May 12, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1319754/b2c-marketing-challenges-uk/
Cure Media. (2022). Leading challenges of business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1319754/b2c-marketing-challenges-uk/
Cure Media. "Leading Challenges of Business-to-consumer (B2c) Marketers in The United Kingdom as of Spring 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 May 2022, /statistics/1319754/b2c-marketing-challenges-uk/
Cure Media, Leading challenges of business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022 ÌÇÐÄÆƽâ°æ, /statistics/1319754/b2c-marketing-challenges-uk/ (last visited July 15, 2026)
Leading challenges of business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022 [Graph], Cure Media, May 12, 2022. [Online]. Available: /statistics/1319754/b2c-marketing-challenges-uk/
