Live commerce in Asia - statistics & facts
Live commerce, also known as livestream shopping or live shopping, has become a significant trend taking over Asia, blending live video streaming with e-commerce. This shopping format originated in China in 2016, when online marketplace Alibaba launched Taobao. While China remains the regional leader in live commerce penetration, the trend has also gained significant traction in countries like Indonesia, Thailand, and India, where online consumers increasingly turn to livestreams for product purchases.
