According to a 2021 survey, almost (** percent) of social media shoppers globally made purchases on this channel without having planned to do so. In addition, nearly a quarter (** percent) of respondents shopped on social networks impulsively, while ** percent had planned these purchases.
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TikTok for Business. (October 17, 2021). Share of consumers who made planned, unplanned, and impulse purchases on social media worldwide as of October 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1276367/online-consumers-purchase-decision-behavior/
TikTok for Business. "Share of consumers who made planned, unplanned, and impulse purchases on social media worldwide as of October 2021." Chart. October 17, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1276367/online-consumers-purchase-decision-behavior/
TikTok for Business. (2021). Share of consumers who made planned, unplanned, and impulse purchases on social media worldwide as of October 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1276367/online-consumers-purchase-decision-behavior/
TikTok for Business. "Share of Consumers Who Made Planned, Unplanned, and Impulse Purchases on Social Media Worldwide as of October 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Oct 2021, /statistics/1276367/online-consumers-purchase-decision-behavior/
TikTok for Business, Share of consumers who made planned, unplanned, and impulse purchases on social media worldwide as of October 2021 ÌÇÐÄÆƽâ°æ, /statistics/1276367/online-consumers-purchase-decision-behavior/ (last visited July 20, 2026)
Share of consumers who made planned, unplanned, and impulse purchases on social media worldwide as of October 2021 [Graph], TikTok for Business, October 17, 2021. [Online]. Available: /statistics/1276367/online-consumers-purchase-decision-behavior/
