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Main product categories consumers could imagine buying from the TikTok Shop in Germany in 2025

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Source

Release date

April 2025

Region

Germany

Survey time period

March 25-28, 2025

Number of respondents

353 respondents

Age group

16 years and older

Special properties

people generally interested in shopping with TikTok Shop

Citation formats

Products interesting for consumers on the TikTok Shop in Germany 2025

Published by
Yihan Ma,
May 9, 2025

In 2025, the majority of respondents, ** percent, were interested in buying cosmetics, drugstore products and groceries directly through TikTok. The TikTok Shop feature is available in the app in Germany since the end of March. The concept is similar to Amazon Marketplace.

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Global overview

5

European markets

8

Competitors

8

TikTok users

6

Spotlight: TikTok Shop in Germany

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Topics

TikTok Shop in EuropeSocial commerce in EuropeOnline shopping in EuropeTikTokTikTok marketing
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

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Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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