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Usage rate of live commerce among consumers in China as of February 2022, by age group

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Sources

Release date

May 2022

Region

China

Survey time period

February 2022

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

among respondents from tier-1 to tier-5 cities

Method of interview

Questionnaire

Supplementary notes

The survey is a series of surveys. A total of 2,000 answers were collected from each survey. The first survey was conducted in December 2019, the second survey was conducted in December 2020, and the third survey was conducted in February 2022.

Citation formats

Penetration rate of shopping livestream in China 2022, by age

Published by
Yihan Ma,
Oct 17, 2022
According to a 2022 survey of Chinese consumers, around ** percent of respondents aged between 25 and 30 years confirmed that they watched shopping-related live streaming. The survey also revealed that ** percent of respondents across all age groups used live commerce.
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