among responents from China's tier-3, tier-4, and tier-5 cities
Method of interview
Online survey
Supplementary notes
Question: How about your experience of purchase on live stream platforms (such as Douyin/Kuaishou)? (Single Choice)
The population ratio of respondents from tier-3, tier-4, and tier-5 cities is 2:4:4.
The survey is conducted among 50 percent male and 50 percent female respondents.
10 percent of the respondents were between 18 and 25 years old, 25 percent were between 26 and 30, 30 percent between 31 and 35, 20 percent between 36 and 40, 10 percent between 41 and 45, and five percent aged 46 years or older.
Citation formats
Penetration of live commerce among lower-tier consumers China 2021, by age
According to a survey among China's lower-tier consumers in July 2021, around a quarter of respondents aged between 26 and 30 years had used live commerce before and had positive impressions of it. In comparison, only ** percent of those between 18 and 25 years old felt the same.
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Accenture. (April 11, 2022). Usage rate and satisfaction of live stream commerce among consumers resided in lower-tier cities in China as of July 2021, by age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1316112/china-usage-of-live-commerce-among-lower-tier-city-consumers-by-age/
Accenture. "Usage rate and satisfaction of live stream commerce among consumers resided in lower-tier cities in China as of July 2021, by age." Chart. April 11, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1316112/china-usage-of-live-commerce-among-lower-tier-city-consumers-by-age/
Accenture. (2022). Usage rate and satisfaction of live stream commerce among consumers resided in lower-tier cities in China as of July 2021, by age. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1316112/china-usage-of-live-commerce-among-lower-tier-city-consumers-by-age/
Accenture. "Usage Rate and Satisfaction of Live Stream Commerce among Consumers Resided in Lower-tier Cities in China as of July 2021, by Age." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Apr 2022, /statistics/1316112/china-usage-of-live-commerce-among-lower-tier-city-consumers-by-age/
Accenture, Usage rate and satisfaction of live stream commerce among consumers resided in lower-tier cities in China as of July 2021, by age ÌÇÐÄÆƽâ°æ, /statistics/1316112/china-usage-of-live-commerce-among-lower-tier-city-consumers-by-age/ (last visited August 01, 2026)
Usage rate and satisfaction of live stream commerce among consumers resided in lower-tier cities in China as of July 2021, by age [Graph], Accenture, April 11, 2022. [Online]. Available: /statistics/1316112/china-usage-of-live-commerce-among-lower-tier-city-consumers-by-age/
