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Distribution of leading livestreaming e-commerce platforms' gross merchandise in China in 2022, by platform

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Source

Release date

April 2023

Region

China

Survey time period

2022

Supplementary notes

Leading livestreaming platforms included Taobao Live, Douyin, and Kuaishou.

Citation formats

Breakdown of GMV of leading live commerce platforms in China 2022, by platform

Published by
Yihan Ma,
Apr 6, 2023

In 2022, Douyin accounted for around ** percent of the total GMV of leading live commerce platforms in China. Alibaba's Taobao Live accounted for approximately ** percent of the total GMV, dropping from nearly ** percent in the year prior.

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