| Characteristic | 16-24 years | 25-34 years | 35-44 years | 45-54 years | 55 years and older |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
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| - | - | - | - | - | - |
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| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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Source
Source
In cooperation with
Rakuten Insight
Release date
September 2024
More information
Region
China
Survey time period
May 9 to 31, 2024
Number of respondents
4,279 respondents
Age group
16 years and older
Special properties
multiple answers allowed
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "Which item(s) did you purchase through live shopping events or streams? Choose all that applies."
Among a total of 4,279 survey respondents, 2,641 were women and 1,638 were men. Furthermore, 674 respondents were between 16 and 24 years old, 2,070 were between 25 and 34 years old, 1,236 were between 35 and 44 years old, 221 were between 45 and 54 years old, and 78 were 55 years old or older.
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