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Leading features which attracted consumers to use live commerce in China as of October 2021, by city tier

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Source

Release date

October 2021

Region

China

Survey time period

October 5 to 12, 2021

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

among Chinese consumers who plan to participate in Singles' Day sale

Method of interview

Online survey

Citation formats

Leading reasons of using live commerce among shoppers in China 2021, by city tier

Published by
Yihan Ma,
Nov 16, 2021
According to a survey among ** Chinese consumers in October 2021, the majority of respondents from first-tier cities said the exclusive discounts and gifts were the leading attribute that attracted them to use live commerce. Meanwhile, around ** percent of respondents from tier-2 cities said they use live streaming commerce to explore new local products.
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