The survey was conducted among respondents:
43.51 percent female and 56.49 percent male;
1.4 percent aged below 18 years, 29.47 percent between 18 and 25 years, 42.11 percent between 26 and 35 years, 14.04 percent between 36 and 45 years, 11.93 percent between 46 and 60 years, 1.05 percent aged above 60 years;
59.8 percent office workers, 18.6 percent freelancers, 11.13 percent students, and 9.47 percent others.
Citation formats
Most purchased products in live streaming sales in China 2020, by category
According to the survey about live streaming e-commerce in China, about **** percent of respondents claimed that they had purchased clothing and apparel in an online streaming sale. Approximately ** percent of respondents bought consumer electronics during live streaming before. Live streaming shopping is a fast growing e-commerce trend in China which emerged in recent years.
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Beijing Consumer Association. (June 16, 2020). Most often purchased products during live streaming sales among respondents in China as of June 2020, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1125811/china-most-purchased-goods-in-live-streaming-sales-by-category/
Beijing Consumer Association. "Most often purchased products during live streaming sales among respondents in China as of June 2020, by category." Chart. June 16, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1125811/china-most-purchased-goods-in-live-streaming-sales-by-category/
Beijing Consumer Association. (2020). Most often purchased products during live streaming sales among respondents in China as of June 2020, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1125811/china-most-purchased-goods-in-live-streaming-sales-by-category/
Beijing Consumer Association. "Most Often Purchased Products during Live Streaming Sales among Respondents in China as of June 2020, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jun 2020, /statistics/1125811/china-most-purchased-goods-in-live-streaming-sales-by-category/
Beijing Consumer Association, Most often purchased products during live streaming sales among respondents in China as of June 2020, by category ÌÇÐÄÆƽâ°æ, /statistics/1125811/china-most-purchased-goods-in-live-streaming-sales-by-category/ (last visited July 31, 2026)
Most often purchased products during live streaming sales among respondents in China as of June 2020, by category [Graph], Beijing Consumer Association, June 16, 2020. [Online]. Available: /statistics/1125811/china-most-purchased-goods-in-live-streaming-sales-by-category/
