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Leading e-commerce platforms for watching shopping livestreams among consumers during Singles' Day sales in China in 2020

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Source

Release date

January 2021

Region

China

Survey time period

2020

Number of respondents

1,005 respondents

Special properties

one answer allowed

Method of interview

Online survey

Supplementary notes

The survey was conducted among 1,005 respondents in China.
Around 75 percent of respondents were female, about 25 percent were male.

Original question: Which e-commerce platform is your first choice for watching shopping-related live streaming on Singles' Day?

Citation formats

Leading live commerce websites among consumers on Singles' Day in China in 2020

Published by
Yihan Ma,
Mar 9, 2021
According to the survey conducted by KuRunData among Chinese consumers, more than half of respondents preferred to watch shopping-related live streaming on Singles' Day on Taobao and Tmall, two Alibaba-owned e-commerce platforms. Meanwhile, around ** percent of respondents said Douyin was their first choice for Singles' Day live streaming shopping.
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