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Share of people who purchased goods via live commerce in Japan as of April 2021

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Source

Release date

May 2021

Region

Japan

Survey time period

April 16 to 18, 2021

Number of respondents

5,000 respondents

Age group

18-59 years

Method of interview

Online survey

Supplementary notes

Original question: "Regarding services that allows you to buy goods while watching live streams of celebrities, famous people, and employees who introduce the products (live commerce), please select the most appropriate answer."

Citation formats

Familiarity with live commerce Japan 2021

Published by
Yihan Ma,
May 25, 2021
According to a survey conducted in April 2021 in Japan, the majority of respondents stated that they did not know about live commerce services. While around a quarter knew the term and how live commerce services worked, only a minority made purchased before.
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