In March 2024, the active user penetration rate of Taobao among China's lower-tier market online shoppers reached almost ** percent, making it the most popular online shopping platform among lower-tier consumers. Pinduoduo, China's leading online discounter, ranked second with an active penetration rate of **** percent.
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QuestMobile. (May 21, 2024). Active user penetration rate of e-commerce in lower-tier cities in China as of March 2024, by e-commerce platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1316273/china-lower-tier-mobile-shopping-penetration-by-platforms/
QuestMobile. "Active user penetration rate of e-commerce in lower-tier cities in China as of March 2024, by e-commerce platform." Chart. May 21, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1316273/china-lower-tier-mobile-shopping-penetration-by-platforms/
QuestMobile. (2024). Active user penetration rate of e-commerce in lower-tier cities in China as of March 2024, by e-commerce platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1316273/china-lower-tier-mobile-shopping-penetration-by-platforms/
QuestMobile. "Active User Penetration Rate of E-commerce in Lower-tier Cities in China as of March 2024, by E-commerce Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 May 2024, /statistics/1316273/china-lower-tier-mobile-shopping-penetration-by-platforms/
QuestMobile, Active user penetration rate of e-commerce in lower-tier cities in China as of March 2024, by e-commerce platform ÌÇÐÄÆƽâ°æ, /statistics/1316273/china-lower-tier-mobile-shopping-penetration-by-platforms/ (last visited July 27, 2026)
Active user penetration rate of e-commerce in lower-tier cities in China as of March 2024, by e-commerce platform [Graph], QuestMobile, May 21, 2024. [Online]. Available: /statistics/1316273/china-lower-tier-mobile-shopping-penetration-by-platforms/
